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Credit Card Debt Solution William Cutler leaves no one guessing about his feelings. "The flapper is the Antichrist, the kiss of death for water conservation," he said in a critique of conventional toilet design. "We've been making flappers in this country for 100 years, and we still haven't perfected it."

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Home Equity Line Of Credit So much does he believe that the world would be better off without flappers that he has sunk $2 million into developing a toilet that eliminates them, a huge sum for Niagara Conservation Corp., which has about $15 million in annual revenues primarily from selling kits to cut water and energy usage.

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Bad Credit Personal Loan "We bet the farm on the flapperless toilet," said Cutler, owner and president of the company. "I put a lot of my personal wealth into this project."

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Credit Solution Of America Now he faces the challenge of transforming his fervor into a marketing strategy that appeals to consumers who, to the extent that they think about it at all, often associate water conservation with government-mandated standards that don't work in the real world.

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Credit Moreover, time is not necessarily on his side. Cutler, 56, would like to cut back someday on his years-long regimen of 60-hour weeks. Yet, it will take a huge investment of time to dislodge the flapper from its decades-long perch as the industry standard.

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Bad Credit Debt Consolidation "I've been in this business for 40 years and seen many types of designs come along and then just peter out," said Marty Dinzes of General Plumbing Supply in Morris Plains. "In the end, it always seems to come back to the flapper as the best."

Credit Card Solution Cutler believes that economics will drive the breakthrough of the flapperless toilet. By eliminating any kind of rubber or plastic seals, his design can significantly reduce water leakage compared with worn-out flappers or ill-fitting replacements, he said.

Credit Union The combined savings from fresh water and sewer bills can be enough to pay for the cost of the toilet, which he has priced $80 at wholesale, in a year or so.

Bad Credit Credit Card "The flapperless toilet cuts water consumption 50 percent without cutting the standing of living," he said. "You don't need double flushing."

Credit Card Processing Toilets with tanks use gravity for their flushing power. Pushing down the handle lifts the flapper, a round seal with a hollow bulb on the underside, allowing the water in the tank to flow through a duct into the bowl with enough force to wash away everything in the bowl.

Apply Online For Credit Card When the water level in the tank drains to a certain level, the flapper then drops and seals the duct, letting water refill the tank for the next flush.

Bad Credit Car Loan While no one disputes that the design works well, problems arise when the flapper wears out and no longer seals the duct. The constant seepage of water will trigger the continual refilling of the tank, even when it has not been flushed, or let the tank level go low enough to require double flushing.

Credit Solution Corp In particular, plumbing supply experts strongly recommend that people avoid using various drop-in-the-tank cleaners. While the chlorine in them shines the porcelain bowl, it also eats up the flappers far faster than plain water.

Credit Repair Cutler's solution externally appears the same and uses the same duct patterns as conventional toilets. However, he directs the initial flow of water not into the tank but into a plastic barrel cut in half lengthwise. Pushing down on the lever turns the cylinder upside down, sending the water coursing through an always-open duct to the bowl. Eliminating the flapper as a seal eliminates leaks, Cutler said.

Bad Credit Loan Mortgage Drew Nastus, owner of Madison Plumbing Supply, agrees that bad flappers can squander huge volumes of water. Many people don't help themselves much by replacing old flappers with generic ones stocked on the shelves of mass retailers.

Solution Credit Counseling "There are very specific designs for a lot of the newer toilets," Nastus said. "But it is very simple to find them by looking them up on the manufacturer's Web site or going to a plumbing supply store as opposed to one of the chains."

Credit Score Buying a life's supply of new flappers will often cost less than a new toilet.

Bad Credit Auto Loan For vindication of his approach, Cutler points to a toilet performance study conducted by the research arm of the National Association of Home Builders. Many of the 52 models tested used significantly more water, as much as quadruple the volume, after the flapper was replaced.

The Debt Solution Consumer "Because flapper valves typically require replacement several times during the useful life of a toilet fixture and the likelihood that the consumer will install a generic replacement flapper, water efficiency of many of the tested models could significantly degrade over time," the report concluded.

Bad Credit Mortgage Refinance Niagara's toilet, on the other hand, maintained a constantly level of water usage.

Bad Credit Refinance At the same time, the report gave the Niagara toilet a high flush performance index, the industry's answer to the NFL's quarterback ratings, as measured by how many small hollow balls it could handle without clogging.

Holloway Credit Solution The toilet has gone from nothing to about 30 percent of Niagara's revenues in the past two years, and Cutler expects the rapid growth to continue.

Business Credit Card He has confined his efforts to selling to large apartment owners but will try to hire a direct sales force and to find retail outlets, typically a daunting task for a company with no consumer recognition or marketing budget to build it.

Second Mortgage Bad Credit Since he started Niagara in 1977, selling early generations of low-flow shower heads out of his garage to utilities and government bodies, Cutler has adapted his strategy to fit changing markets.

Credit Solution Of America Inc Over time, the low-flow heads acquired the reputation, popularized by an episode of "Seinfeld," of being too stingy with water for the user to get completely clean.

Credit Card Application About the same time, government standards compelled toilet makers to limit flushes to 1.6 gallons, often less than half the volume for models then on the market. The early efforts didn't work well, many in the industry concede, driving some consumers to buy unregulated toilets in Canada.

Bad Credit Student Loan "Conservation has become a negative in the minds of many people because of so many bad products," Cutler said.

Bad Credit Solution At one time, he pushed strongly into electricity conservation, selling various devices, such as low-consumption light bulbs, to power companies. That line faded, he said, as industry deregulation caused many utilities to slash their conservation budgets.

Credit Card Offer Improved designs, particularly for the water products, kept the company going.

Credit Card Payment Solution Finding a five-year flapper started him thinking about striking in a new direction.

Bad Credit Card "My wife has been nagging me to get into the toilet business six or seven years ago, but I never did anything," he said.

Clearpoint Counseling Credit About three years ago, he decided that toilets could help Niagara grow far faster than any other product line, and he began the engineering and testing. Manufacturing is contracted out to countries in the Far East.

Credit Counseling He does not intend to stop at going flapperless.

Bad Credit Financing In one part of his Cedar Knolls warehouse, he is tinkering with a variable flush toilet. "A number one would be a 1-gallon flush and a number two would be for 1.6 gallons," he said.

Solution Credit Union However, it could take years of social conditioning to sell consumers on the idea of pushing different flush buttons depending on the bodily function, he concedes.

Chase Credit Card About Niagara Conservation Corp.

Bad Credit Home Mortgage Loan * What company does: Sells water and energy conservation products, sometimes packaged as kits, primarily to utilities or municipalities. The flapperless toilet accounts for 30 percent of revenues, primarily through direct contact with commercial property owners.

Coastal Credit Solution * Bottom line: Revenues are about $15 million a year, with what owner William Cutler described as "very low profits" because of spending to develop the flapperless toilet.

Credit Msi Solution * Locations: The Cedar Knolls section of Hanover, plus warehouses in Los Angeles, Newark and Jacksonville, Fla.

Loan For People With Bad * Staff: 35 people.

Consumer Credit Solution * History: Started in Cutler's garage in 1977 by selling low-flow showerheads named the Niagara. Added weatherization materials and electric devices as the markets evolved. Started developing flapperless toilet three years ago on the theory that it can save owners substantial sums on water bills because it will not leak as conventional toilets do.

Online Credit Report By Tim O'Reiley
Daily Record - 12/16/2002

Topic: Water

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